Foodie.fm helps Prisma improve in-store quality and customer experience in Russia

Digital Foodie, creator of the award winning Foodie.fm platform, and OOO Prisma, a retail chain operating in Russia, have established a partnership to improve customer experience and in-store quality in their Prisma stores.

After a pilot phase, Prisma introduced Foodie Quality to all their 17 stores to seamlessly integrate quality management into their daily store management routine. Foodie Quality offers a systematic and professional way of accomplishing the in-store quality checking. It is an iPad-based tool for checking, reporting and monitoring quality of the store. The checking is done by walking through the store with the iPad and answering to questions specified for that store. The store manager can also take photos with the iPad to be automatically included in the report.

”Retailing is all about great customer experience and there are numerous small details in the retail store that are essential for customer satisfaction. An outstanding customer experience is crucial in building customer satisfaction for Prisma. With Foodie Quality, Prisma can efficiently improve their in-store quality, consequently increasing customer satisfaction and sales,” explains Kalle Koutajoki, CEO of Digital Foodie.

Before Foodie Quality paper and pen based quality check list was used in the Prisma stores in St. Petersburg. ”Standardised reporting and ease of use are the biggest benefits of Foodie Quality compared to the old measurement way. High quality reports with photographs spread immediately to all relevant people across the organization and give us a valuable asset in developing our operations,” says Jani Vahala, Vice President of OOO Prisma. ”Deployment was fast and intuitive user-interface makes Foodie Quality easy to use with minimal training.”

Quality reports are in use throughout the Prisma chain. Store personnel use the reports as a task list to make sure that they address and fix the revealed issues. Store managers use the reports to verify that fixes are actually done. And chain management can use the summary reports to track overall quality level in stores and spot quality issues common for several stores. Foodie Quality is a self-service product and part of the Foodie.fm product suite.

Media contact: Kalle Koutajoki, CEO, +358 40 701 2397, kalle@nullfoodie.fm

OOO Prisma is a retail chain with 17 hypermarkets and supermarkets in St Petersburg area. OOO Prisma has operated in Russia since 2008.