Digital Foodie is the service provider for product data verification and enhancement service that GS1 provides for their grocery retail customers, logistics partners and product manufacturers. Through the service Foodie will inspect and ensure integrity of product information of tens of thousands of food products stored in the national GS1 database. Data inspection and validation is based on Foodie’s new product called Foodie Verification.
Foodie Verification includes an intuitive iPad application, linked wirelessly to a bar code scanner, and a cloud-based server module that connects to the data pool. It offers a professional and modern way to check and enhance product information in stores, warehouses and distribution centers or at source in manufacturer´s premises. By enabling verification and aggregation of data in multiple locations at the same time, the cost of validation can be reduced drastically. Foodie Verification enables the rapid correction and amendment of missing information in coordination with product manufacturers. The intuitive and easy-to-use software guides users in collecting, checking and entering the required data, such as ingredients, nutritional information, storage information and package measurements, in right format.
Grocery business is moving online
There is a growing need for accurate product information all over the world. “Transportation and distribution centers are utilizing more sophisticated software and level of automation is increasing and lack of reliable product information creates enormous problems. On the consumer side online grocery business is growing at a pace of 10% to 100% per year depending on the market and consumers demand accurate and rich product information. Foodie provides standardized, fully managed service to verify and enhance the data to be ready for both consumers as well as businesses,” explains Kalle Koutajoki, CEO of Digital Foodie.
From regulatory standpoint EU has issued Regulation No 1169, which makes provisioning of the extended product data mandatory for food and beverage items. Until now providing product information has been voluntary, leading to inadequate information.
“Comprehensive and standardized product information benefits manufacturing and retail industry as well as consumers. Foodie’s technology and retail knowledge makes them a perfect partner for us and enables us to go through our massive data pool cost effectively,” says Tero Rautsola, CEO of GS1 Finland.
Besides a digital tool, Foodie created an efficient process and clear guidelines to collect consistent, high quality information. With Foodie Verification’s resource planning features the entire process is designed to be smooth. Product picking and returns are fast and easy. Data collectors’ work is well structured and information that is inserted is accurate and unambiguous. Foodie Verification is part of Foodie’s product suite and available as a fully managed verification service including staffing or as a self-service SaaS product for self-inspections.
Media contact: Kalle Koutajoki, +358 40 701 2397, kalle@foodie.fm
Digital Foodie Product suite: company.foodie.fm
