Make sure you update the front picture of your website regularly, preferably once a month, but at least for each new season. Make sure your content manager is informed on upcoming promotions and holidays and the message you want to carry across to your customers. Decide the products you want to boost for each season.
Customers will keep buying the basic supplies at all times, but content marketing plays a key role in increasing the basket size. By inspiring and offering your customers new ideas you can guide them in their decision making and even create needs they hadn’t yet discovered.
Foodie tip: Inspiring your customers with the freshest ideas of each season is what content marketing is all about. In the spring, display your barbecue sets, trampolines and gardening tools. For fishing season it’s all about camping gear, fishing rods and bates. As the fall sets in, lay out your best selection of candles and promote wines and cheeses to enjoy in chilly nights. By bundling your online products by suggesting related articles to the customer, you’re creating value as well as increasing the basket size.